APA Style

Paharia, Rajat. (2013). Loyalty 3.0 : how to revolutionize customer and employee engagement with Big Data and Gamification . New York: McGraw-Hill.

Chicago Style

Paharia, Rajat. Loyalty 3.0 : how to revolutionize customer and employee engagement with Big Data and Gamification. New York: McGraw-Hill, 2013. Text.

MLA Style

Paharia, Rajat. Loyalty 3.0 : how to revolutionize customer and employee engagement with Big Data and Gamification. New York: McGraw-Hill, 2013. Text.

Turabian Style

Paharia, Rajat. Loyalty 3.0 : how to revolutionize customer and employee engagement with Big Data and Gamification. New York: McGraw-Hill, 2013. Print.