Customer relationship management :

Customer relationship management : concepts and technologies Buttle, Francis Additional Author mixed material bibliography New York Routledge 2009 en English xix, 499 hlm.: il.; 24 cm. "The book views customer relationship management as the core business strategy that integrates internal processes and functions, and external networks, to create and deliver value to targeted customers at a profit. Customer relationship management is grounded on high quality customer data and enabled by information technology."--Jacket. 658.812 9781856175227 Perpustakaan Universitas Ary Ginanjar 658.812 BUT c 15000328 15000327 3555 2022-09-30 14:37:39 2022-09-30 14:37:39 machine generated