Data mining techniques in CRM :

Data mining techniques in CRM : inside customer segmentation Tsiptsis, Konstantinos Additional Author Chorianopoulos, Antonios Additional Author mixed material bibliography West Sussex Wiley 2009 en English xi, 357 hlm.: il.; 25 cm. "Data Mining Techniques in CRM: Inside Customer Segmentation presents a comprehensive guide to the use of Data Mining Techniques in the CRM framework, combining a technical and a business perspective and bridging the gap between data mining & business professionals. By using non-technical language it focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes." 65.881.202.856.312 9780470743973 Perpustakaan Universitas Ary Ginanjar 658.81202856312 TSI d 15000198 15000197 3503 2022-09-30 14:37:39 2022-09-30 14:37:39 machine generated