strategy, implementation and practice Chaffey, Dave Additional Author Ellis-Chadwick, Fiona Additional Author mixed material bibliography Harlow Pearson 2012 en English

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xxix, 698 hlm.: il.col.; 27 cm. In its fifth edition, 'Digital marketing' (previously 'Internrt marketing') provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. 'Digital marketing' links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understands digital marketing in the real world. 658.87 9780273746102 Perpustakaan Universitas Ary Ginanjar 658.87 CHA d 15000182 15000181 3490 2022-09-30 14:37:39 2022-09-30 14:37:39 machine generated