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Advertising and promotion : an integrated marketing communications perspective
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This text examines how advertisers need to communicate with consumers through the myriad outlets - print, radio, cable, satellite TV, and Internet - into the 21st century. It covers use of the
Availability
| 15000079 | Available |
Detail Information
| Series Title |
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| Call Number |
659.1 BEL a
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| Publisher | McGraw-Hill : New York., 2015 |
| Collation |
xxxvi, 842 hlm.: il.col.; 28 cm.
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| Language |
English
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| ISBN/ISSN |
978-981-4575-11-9
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| Classification |
659.1
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| Content Type |
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| Media Type |
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| Carrier Type |
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| Edition |
10th ed
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| Subject(s) |
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| Specific Detail Info |
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| Statement of Responsibility |
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Other version/related
No other version available