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New products management
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Suitable for practicing products manager. This title includes the management approach, along with the perspective of marketing. It includes many examples, cases, and research.
Availability
| 15000074 | Available |
Detail Information
| Series Title |
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| Call Number |
658.575 CRA n
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| Publisher | McGraw-Hill : New York., 2015 |
| Collation |
xx, 588 hlm.: il.; 23 cm.
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| Language |
English
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| ISBN/ISSN |
978-1-259-25434-5
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| Classification |
658.575
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| Content Type |
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| Media Type |
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| Carrier Type |
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| Edition |
11th ed
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| Subject(s) |
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| Specific Detail Info |
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| Statement of Responsibility |
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Other version/related
No other version available