buying, having, and being Solomon, Michael R. Additional Author mixed material bibliography Harlow Pearson 2015 en English

Text

604 hlm.: il.col.; 27 cm. n this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers. 6.588.342 9781292017419 Perpustakaan Universitas Ary Ginanjar 658.8342 SOL c 15000057 3421 2022-09-30 14:37:39 2022-09-30 14:37:39 machine generated