lessons from deloitte and 195,000 brand managers Onaindia, Carlos Martinez Additional Author Resnick, Brian Additional Author mixed material bibliography New Jersey John Wiley & Sons 2013 en English

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xiii, 209 hlm.: il.col.; 28 cm. "This comprehensive manual lays out the steps necessary for creating an iconic global identity. It uses the lessons and inside knowledge of Deloitte, the world's largest professional services organization, to help other business-to-business operations deliver a high-impact, value-added brand experience. This book will illustrate all the components of an integrated brand identity system, and how they can be crafted Aljabar Matematik 658.827 9781118557631 Perpustakaan Universitas Ary Ginanjar 658.827 ONA d 15000011 3381 2022-09-30 14:37:39 2022-09-30 14:37:39 machine generated