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Services marketing: integrating customer focus across the firm



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Series Title
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Call Number
658.8 ZEI s
Publisher McGraw-hill book company : New York.,
Collation
xxvii, 642 hlm.: il.; 25 cm.
Language
ISBN/ISSN
978-007-108696-7
Classification
658.8
Content Type
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Media Type
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-
Edition
-
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