making sense of consumer data in a digital world Hemann, Chuck Additional Author Burbary, Ken Additional Author mixed material bibliography Indianapolis Que 2013 en English

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xvii, 364 hlm.: il.; 23 cm. "Why hasn't all that data delivered a whopping competitive advantage? Because you've barely begun to use it, that's why! Good news: neither have your competitors. It's hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate 658.87 9780789750303 Perpustakaan Universitas Ary Ginanjar 658.87 HEM d 15000071 My Library (650) 658.87 HEM d 15000072 My Library (650) 658.87 HEM d 1003 2021-12-22 11:18:26 2022-09-30 14:26:41 machine generated